How many times have you stayed up late at nights to read a good novel? Or, maybe to watch an interesting movie that you couldn’t switch off? If you’ve experienced all of this, you tend to get enthralled by the power of good, engaging stories. Good stories can capture our imaginations, illustrate our ideas, arouse our passions, and inspire us in a way that cold, hard facts often can't. On the other hand, great storytellers can cut through the noise and can produce tremendous value for organizations at a very low cost. Telling a solid story is just as essential as developing a great product.
One of the best examples of great corporate storytelling was that of Google’s Reunion ad, depicting two childhood friends who were tearfully reunited following their separation during the partition of India and Pakistan. The commercial, that went viral within hours after hitting the web, explained how the two friends were brought together again by their grandchildren using Google search. The video hit the rights emotional chords amongst the audience and became a major hit in the ad world.
Another such example was Google Chrome’s ‘Dear Sophie’ commercial, which shows a father chronicling the life of his daughter by sending email notes, photos and videos of her as she grows up. It’s an uplifting (but not a sappy) story about a father connecting with his daughter using technology in a clever way. One of the best advertisements ever, it highlights all of Google’s products without making it feel forced on the viewer.
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